Both boards unanimously approved moving forward with Phase 2 of the social media and public relations campaign, building on the Phase 1 effort run through Western United. Phase 2 will shift messaging to emphasize farmer-led solutions, subsidence prevention leadership, and the unified Tulare Basin plan effort—aimed at improving credibility and demonstrating readiness/coordination as the state budget season and other funding windows proceed. The boards discussed refinements to messaging to highlight local successes while demonstrating basin-wide coordination and readiness for state and federal funding.
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